Case Study: Ski Utah drives $52 million in measured hotel revenue with Love Communications

Ski Utah drives $52M in hotel revenue with Love Communications

Ski Utah, a state tourism organization, faced the challenge of instilling confidence in travelers and driving ski visits during the 2020 pandemic, which brought significant travel restrictions and uncertainty. To address this, they partnered with the vendor Love Communications for an omni-channel advertising campaign that needed to be both highly efficient and effective.

Love Communications implemented a solution grounded in extensive audience research to create strategically segmented creative assets. This approach, combined with a flexible media mix and real-time optimization based on performance data, led to remarkable results. The campaign generated $52 million in measured hotel revenue, achieving a return of $148 for every dollar spent. Love Communications also reported a 12% increase in average daily bookings and over $10.9 million in revenue from more than 27,000 bookings within the first two months.

Ski Utah