Case Study: Salt Lake City International Airport builds confidence in the New SLC with Love Communications

Salt Lake City International Airport boosts public education with Love Communications and draws 6,000 viewers to virtual grand opening

Love Communications worked with Salt Lake City International Airport to tackle the challenge of introducing its new facilities during its 100th anniversary, which coincided with the COVID-19 pandemic. The airport needed to educate the public and build confidence in safe travel at a time when many people were avoiding air travel and large-scale in-person events were not possible.

The solution implemented by Love Communications was a multifaceted campaign organized around four strategic categories: Experience, Emotion, Education, and Engagement. This included a virtual grand opening with 6,000 viewers, a commemorative history book and coin, educational "Fly Healthy Promise" videos and materials, and an updated website and mobile app. The success of this omni-channel effort resulted in an ongoing relationship, with Love Communications continuing to support all of the airport's marketing needs.

Salt Lake City International Airport