Case Study: Downtown Alliance elevates Salt Lake City’s cultural core with Love Communications

Downtown Alliance draws 3,052 clicks and 2,632 walk-in visitors with Love Communications

The Downtown Alliance, representing Salt Lake City's downtown cultural district, faced the challenge of connecting residents and visitors to its many activities due to a lack of unified visibility. To elevate this cultural core, they engaged the vendor Love Communications to develop a brand launch and campaign.

Love Communications created and launched the new brand "THE BLOCKS," which included a dynamic style guide, graphics, and a central website. Their integrated campaign, utilizing both digital and traditional media, resulted in 52.3 million digital impressions and drew in over 3,000 verified walk-in visitors within the first nine months, successfully creating a sustainable platform to enrich the city's cultural core.

Downtown Alliance