Case Study: Alta Bank Raises Domestic Violence Awareness with Love Communications

Alta Bank earns 5.5 million media impressions with Love Communications

Alta Bank, a strong advocate for domestic violence awareness, sought to elevate the cause on a statewide level. They turned to the PR team at the vendor, Love Communications, to transform their advocacy into impactful action.

Love Communications collaborated with the Utah Governor’s Office to declare a Domestic Violence Awareness Day and organized a press conference at the State Capitol. The event featured powerful storytelling from government officials and survivors, which was covered by Utah’s largest broadcast stations. The efforts by Love Communications resulted in more than 5.5 million media impressions, successfully raising statewide awareness and laying the foundation for sustained advocacy.

Alta Bank