Case Study: OneSkin drives revenue through live commerce with Loup.ai

How OneSkin Uses Education to Drive Revenue for its Longevity Product through Live Commerce

OneSkin partnered with Loup.ai to improve how it educates existing and potential customers about its longevity product. The company wanted to build brand loyalty and subscriptions through conversation, but its previous use of Instagram Live had low ROI, difficult conversion tracking, and tedious event preparation.

Using Loup.ai as its main platform for customer-facing virtual events, OneSkin added live commerce and direct add-to-cart functionality directly on its website. Loup.ai streamlined planning, hosting, and sharing events, and OneSkin reported measurable results including a 24% RSVP rate, 32% new customer acquisition, and a $116 average order value.

OneSkin

Leslie Maurer

Head of Product & Science Communications