Case Study: Hairstory Drives Consumer and Affiliate Growth with Loup.ai

How Hairstory Drove Consumer and Affiliate Program Growth Through Interactive Live Shopping

Hairstory worked with Loup.ai to find a better way to reach more hairdressers and engage consumers with a more interactive, social experience that could scale beyond Zoom, Instagram Live, and TikTok, which had not delivered the engagement or sales they wanted.

Loup.ai provided a white-labeled live shopping platform embedded in Hairstory’s website, letting users RSVP to events, receive follow-up emails, and join interactive sessions that supported education and affiliate growth. The approach helped Hairstory drive a 22% purchase rate, 18% email click-through rate, and 5X ROI, while increasing new hairdresser sign-ups, affiliate orders, and reusable content for future campaigns.

Hairstory

Eli Halliwell

Co-Founder and CEO