Case Study: Voss Events boosts ticket sales with Lounge Lizard

Voss Events sells out 90% of shows with Lounge Lizard

Voss Events, the producer behind RuPaul's Drag Race tours, faced the challenge of selling out live shows for the popular drag queens. They enlisted Lounge Lizard to implement a digital marketing strategy to drive ticket sales and increase fan engagement.

Lounge Lizard executed a solution utilizing influencer marketing, PPC campaigns including geofencing and remarketing ads, and email signup generation. This strategy successfully collected 120,000 emails via website signups, increased the conversion rate by 6.6%, and resulted in 90% of the shows being sold out on Ticketmaster.

Voss Events