Case Study: Underlined boosts website conversions and speed with Lounge Lizard web design and development

Underlined boosts branded traffic 7% with Lounge Lizard

Underlined, a Penguin Random House company and an online community for young adult readers and writers, needed a website redesign that was vibrant and engaging for its audience. Their challenge was to improve site speed, user-friendliness, and backend management for their extensive inventory of books and online store. They engaged the web design services of Lounge Lizard to address these needs.

Lounge Lizard developed a custom WordPress plugin that connected to Penguin Random House's API, automating book updates and organization. The solution also included a branded Shopify store and a design focused on creating a community experience. The results included ranking for 20,000 keywords on Google, 39,000 unique visitors, and a 7% increase in branded traffic. An executive at Penguin Random House praised Lounge Lizard for their problem-solving expertise in web development and branding.

Underlined