Case Study: The Health Information Vision Exchange (HIVE) increases organic traffic with Lounge Lizard

The Health Information Vision Exchange (HIVE) boosts organic traffic 179% with Lounge Lizard

The Health Information Vision Exchange (HIVE), a modern online communication platform for a federal health community, needed a frictionless website to engage forward-thinking health IT specialists and enhance collaboration. They partnered with Lounge Lizard for a project encompassing branding, responsive web design, and development to create an accessible and straightforward platform that would support their mission.

Lounge Lizard crafted a unique brand identity centered on a handshake forming a honeycomb, symbolizing the collaboration between government and industry. They built a universally accessible, mobile-responsive website using GatsbyJS and NetlifyCMS, designed to be a dynamic departure from typical government sites. The results were significant, including a 179% increase in organic traffic and a growing community of over 500 companies, positioning HIVE as a best practice for government agencies.