Case Study: The Gilpin Casino achieves a vibrant, mystery-driven website redesign with Lounge Lizard

The Gilpin Casino launches a real-time player portal with Lounge Lizard

The Gilpin Casino, a gaming and hospitality destination in Colorado, sought to modernize its outdated website to better showcase its facilities and create a more engaging customer experience. They partnered with the vendor Lounge Lizard for a full-service rebranding and website redesign project, which included the development of a sophisticated player portal.

Lounge Lizard transformed the website by weaving in the local legend of a historical figure to create a fun and mysterious atmosphere, utilizing contemporary design and animation. Their technical solution included developing a secure custom player portal using Laravel, which provided real-time data on points and winnings, and integrating real-time game animation feeds via a custom API. The new website successfully revitalized the brand, disrupted typical mid-market casino web design, and built stronger customer loyalty in a competitive market.

The Gilpin Casino