Case Study: The American Camp Association achieves clearer navigation and stronger engagement with Lounge Lizard’s dual-path WordPress redesign

The American Camp Association boosts engagement with Lounge Lizard's dual-path WordPress redesign

The American Camp Association, New York and New Jersey required a modern, scalable website to serve two distinct audiences: the public seeking camp information and professional members needing resources. Their previous digital presence was limited and ineffective for engagement. Lounge Lizard was engaged for a website redesign to address this challenge.

Lounge Lizard designed a WordPress platform featuring a dual-path homepage to guide users into separate content tracks. The solution included live chat, a sticky sidebar for conversions, advanced search, and ADA-compliant design. The new site reduced user confusion and empowered the client to fulfill its mission, with early feedback showing clearer navigation and stronger engagement potential. Post-launch analytics are set to measure improvements in membership acquisition and participation.

The American Camp Association