Case Study: Student Transportation of America boosts driver recruitment with Lounge Lizard

Student Transportation of America boosts recruitment with Lounge Lizard, reaching 6.67% conversion rate

Student Transportation of America (STA), a major school bus transportation provider, faced challenges in recruiting qualified bus drivers. Their website was not mobile-friendly and offered a poor user experience, which hindered their recruitment campaigns. They engaged Lounge Lizard for assistance with PPC advertising and SEO to improve website performance and drive recruitment.

Lounge Lizard implemented hyper-targeted PPC campaigns using Google AdWords and Meta Ads, alongside a comprehensive local SEO strategy. This solution included optimizing the website for mobile, improving the user experience with features like an auto-scroll to local job posts, and refining ad creatives. The results were highly successful, yielding a 6.67% conversion rate, 3.57% click-through rate, and 2,377 conversions, leading to a significant increase in high-quality driver leads for STA.

Student Transportation of America (sta)