Case Study: Spiezle Architectural Group boosts organic traffic with Lounge Lizard's rebranding and website redesign

Spiezle Architectural Group boosts organic search traffic 30% with Lounge Lizard

Spiezle Architectural Group, an award-winning architectural design firm, needed a website redesign and rebrand to better reflect its nearly 70-year history and showcase its extensive portfolio in a modern way to attract quality leads. The challenge was to create a fresh design that made the bidding process more user-friendly and highlighted the company's employee-owned passion. They partnered with the vendor Lounge Lizard for branding, responsive website design, and WordPress development.

Lounge Lizard implemented a comprehensive rebranding strategy, beginning with a new logo and a modern color palette of navy blue, charcoal gray, and white. Their approach focused on telling the brand's story through its people and perspective, encapsulated in a new slogan. The solution included a well-organized, gallery-esque portfolio and a convenient new bidding portal. The results were significant, yielding a 30% increase in organic search traffic, a 37% increase in total non-branded traffic, and a 10% increase in total backlinks, positioning Spiezle for increased lead generation and brand recognition.

Spiezle Architectural Group