Case Study: Spectrum Retirement Communities boosts tours and move-ins with Lounge Lizard web redesign and branding

Spectrum Retirement boosts inquiry-to-tour by 31% with Lounge Lizard

Spectrum Retirement Communities, a developer and operator of senior living communities across the U.S., faced challenges with its outdated website and branding. The company partnered with vendor Lounge Lizard for a comprehensive solution involving branding, responsive website design and development, and WordPress development to better connect with its target audience.

Lounge Lizard implemented a complete brand overhaul, including a new logo and slogan, and redesigned the company's 50 community websites. The new powerful website was designed to resonate with the elderly and their families. The results were significant, including a 31% increase in inquiry to tour conversions and a 31% increase in inquiry to move-in conversions, demonstrating the successful impact of Lounge Lizard's work.

Spectrum Retirement Communities