Case Study: SaviLinx boosts recruitment results with Lounge Lizard's PPC and SEO marketing

SaviLinx boosts conversion rate by 26% with Lounge Lizard

SaviLinx, a leading provider of customer experience and contact center solutions, needed to improve its recruitment marketing to fill call center positions. Their main challenge was obtaining qualified job applications. They enlisted the digital marketing expertise of Lounge Lizard to enhance their SEO, branding, and social media engagement to reach target audiences in underserved, multilingual communities.

Lounge Lizard devised a strategy using highly-targeted PPC ads on Google and Meta, with ad copy informed by AI and tailored to specific demographics. The solution was extremely successful, often filling open positions before campaigns ended. Lounge Lizard's efforts resulted in significant measurable impacts, including a 26% increase in conversion rates from animated ads and over a 104% increase in events for key hiring pages.

SaviLinx