Case Study: RubberForm achieves higher conversions with Lounge Lizard website redesign

RubberForm boosts inbound sales calls and checkout completion with Lounge Lizard

RubberForm, the exclusive U.S. manufacturer of premium recycled rubber safety products, partnered with Lounge Lizard to overhaul its outdated digital presence. Their challenge was to create a modern website that clearly communicated their unique market position, replaced an inefficient quote cart system, and improved their path to conversion through a more direct sales experience.

Lounge Lizard implemented a user-first design strategy, modernizing the UI/UX with motion elements and video while streamlining the sales process with strong CTAs and a simplified checkout flow. The solution resulted in measurable gains for RubberForm, including an increase in inbound sales calls generated directly from the site and higher checkout completion rates.

RubberForm