Case Study: Physicians’ Reciprocal Insurers boosts conversions with Lounge Lizard’s digital marketing and CRM solutions

Physicians’ Reciprocal Insurers boosts conversions by 434% with Lounge Lizard

Physicians’ Reciprocal Insurers (PRI), a New York medical malpractice insurer, sought to increase its online visibility, generate new leads, and better manage its customer relationships. To meet this challenge, PRI enlisted the digital marketing services of vendor Lounge Lizard.

Lounge Lizard implemented a comprehensive strategy that included in-depth market research, targeted ad campaigns, and the development of a streamlined Quick Quote tool. The results were significant, including a 434% increase in conversion rate and a 498% rise in total conversions. The vendor's efforts also successfully supported the launch and branding of PRI's new subsidiary, EmPRO Insurance.

Physicians’ Reciprocal Insurers (pri)