Case Study: OpenWorks modernizes its website and lead flow with Lounge Lizard

OpenWorks strengthens lead routing and compliance with Lounge Lizard

OpenWorks, a national facility management company, faced a digital bottleneck with a restrictive Webflow site that failed to communicate its dual role serving both business customers and franchise prospects. Lounge Lizard was tasked with migrating the platform to establish national authority and integrate sophisticated lead tracking.

Lounge Lizard migrated OpenWorks to a scalable, component-based WordPress environment, integrating HubSpot for geo-targeted lead routing and embedding compliance tools for ADA, GDPR, and CCPA. The solution provided the internal team with content autonomy, delivered a sophisticated visual narrative, and created a frictionless digital experience for both customer audiences, successfully repositioning the brand for future growth.

OpenWorks