Case Study: LOOP-LOC boosts website traffic and engagement with Lounge Lizard's custom website redesign

LOOP-LOC boosts non-branded traffic 177% with Lounge Lizard

LOOP-LOC, a leading manufacturer of luxury swimming pool liners and safety covers, needed a new website to differentiate itself from competitors and provide a modern, engaging user experience. They engaged the vendor, Lounge Lizard, for services including web design, development, and the creation of a custom online visualizer tool.

Lounge Lizard designed and developed a fluid, wave-themed website focused on the 7-Second Rule to capture visitor attention. The solution included an interactive pool liner visualizer, a dealer portal, and ecommerce integrations. The results were significant, including a 20% increase in total users within three weeks of launch, a 177% increase in non-branded traffic, and 207 new keywords ranking on Google. Lounge Lizard's work successfully elevated the brand and user experience.

LOOP-LOC