Case Study: John Jay College of Criminal Justice achieves higher organic traffic with Lounge Lizard

John Jay College of Criminal Justice boosts organic monthly traffic 470% with Lounge Lizard

John Jay College of Criminal Justice engaged Lounge Lizard to redesign and develop its website. The challenge was to modernize the college's digital presence to better reflect its dynamic brand and priorities, attract key audiences like prospective students, and seamlessly integrate with over 4,500 existing pages within the larger CUNY system. Lounge Lizard was tasked with this full website redesign and development project, which required an upgrade from Drupal 7 to Drupal 9.

Lounge Lizard designed a streamlined site with a dynamic video header and improved navigation, working closely with the college's team. The solution involved successfully upgrading to Drupal 9 and ensuring seamless integration with all existing content. The results were significant, including a 470% increase in organic monthly traffic and a 1,500% increase in ranked SEO keywords, greatly enhancing the site's performance and reach.

John Jay College of Criminal Justice