Case Study: Gen II Fund boosts leads and traffic with Lounge Lizard's PPC and SEO

Gen II Fund boosts paid ad conversions 6,744.02% with Lounge Lizard

Gen II Fund, a private equity fund administration company, enlisted Lounge Lizard to grow their brand awareness, support the launch of their proprietary Sensr software, and produce leads for career recruitment through paid and organic digital marketing channels.

Lounge Lizard implemented a comprehensive 6-month strategy involving a new website, SEO tactics adapted to Google algorithm updates, and a complete overhaul of paid media campaigns. The results were significant, including a 6,744% increase in paid ad conversion rates, an 89.91% reduction in cost per conversion, over 3,000 conversions, a 1,012% increase in total website traffic, and a 466% surge in organic traffic, demonstrating Lounge Lizard's successful impact.

Gen II Fund