Case Study: Daiwa Capital Markets boosts recruitment and brand image with Lounge Lizard's website redesign

Daiwa Capital Markets boosts millennial job applications with Lounge Lizard

Daiwa Capital Markets, a major financial dealer and broker, sought a new website to better represent its company culture to attract Millennial employees and to establish a unique value proposition differentiating its US office from its Japan headquarters. They partnered with the vendor Lounge Lizard for a website redesign and branding initiative.

Lounge Lizard conducted strategic workshops with Daiwa's leadership to define key messaging and culture, then applied this to a new website design focused on user engagement. The solution humanized the brand and showcased the firm's expertise. The results included an improved brand image in the US market, optimized recruitment messaging, and an increase in Millennial job applications.

Daiwa Capital Markets