Case Study: Broadway League improves membership engagement with Lounge Lizard's website redesign

Broadway League boosts membership engagement 23% with Lounge Lizard

The Broadway League, the national trade association for the Broadway industry, partnered with Lounge Lizard to redesign and rebuild its membership portal. Their challenge was to correct long-standing technical issues with their old site while creating new functionality to support future growth and improve member engagement.

Lounge Lizard conducted a detailed discovery and executed a ground-up rebuild using a Django/Python based custom CMS. This solution replaced a problematic old structure, integrated key features like Tony Awards voting, and empowered the client's IT team. The results included a 23% increase in membership engagement, a 55% increase in time on site, and 100% client satisfaction, leading the Broadway League to hire Lounge Lizard for another major project.

Broadway League