Case Study: Blue Owl Capital achieves a modernized website and stronger organic visibility with Lounge Lizard

Blue Owl Capital boosts organic traffic 200% with Lounge Lizard

Blue Owl Capital, Inc., a major alternative asset manager, faced the challenge of having an outdated website that no longer reflected its services, a situation further complicated by a major merger. They engaged Lounge Lizard Worldwide for a comprehensive website redesign and branding project using WordPress.

Lounge Lizard implemented a modern design with a custom animated owl logo and geometric elements to reflect the new, forward-thinking company. The agile team successfully navigated the project's redirection post-merger and launched the site at a critical time. The results were significant, including a 200% increase in organic traffic, 707 newly ranked keywords, and 36 keywords reaching the first page of Google.

Blue Owl Capital, Inc