Case Study: Verb boosts Instagram UGC and impressions with LoudCrowd

Verb grows Instagram impressions 196% with LoudCrowd

Verb, a hair and beauty brand, faced the challenge of encouraging its customer community to post high-quality content on Instagram. They needed a way to incentivize posts, find rewards that provided a good return on investment, and gain analytics to understand how different audience segments behaved. To address this, they partnered with vendor LoudCrowd and its Creator Marketing Platform.

LoudCrowd implemented a solution where rewards were tied to posts that met specific quality requirements, which helped avoid spam and drive authentic content. The platform also provided analytics to segment the audience. As a result, Verb saw a 196% increase in impressions, a 53% increase in very active users, and generated 1.5M campaign impressions valued at $15,000. LoudCrowd helped Verb amplify its connection with customers and turn them into effective creators.

Verb