Case Study: Spartan Race Doubles Ambassador UGC with LoudCrowd

Spartan Race doubles ambassador UGC with LoudCrowd, generating $63K in value

Spartan Race, a global sports and fitness brand, faced the challenge of scaling its ambassador program to generate more high-quality user-generated content (UGC) to promote its obstacle course races. They partnered with LoudCrowd and its Creator Marketing Platform to manage the program, automate processes, and incentivize their passionate ambassadors to post more frequently without sacrificing content quality.

LoudCrowd's solution provided real rewards to ambassadors for posting approved content that tagged the brand. The results were immediate and significant, with ambassadors publishing over 900 posts in the first month alone. This represented a 2.3x increase in post frequency and doubled Spartan's ambassador UGC overall, generating an estimated $63,000 in value for the brand through highly authentic and engaging content.

Spartan Race