Case Study: New Look doubles UGC and scales influencer management with LoudCrowd

New Look grows Instagram UGC 85% and TikTok UGC 331% with LoudCrowd

New Look, a fashion retailer, needed to scale its influencer management and increase the amount of user-generated content (UGC) from its community without adding significant management costs. To accomplish this, the brand sought to build an efficient ambassador program and partnered with LoudCrowd to use its Creator Marketing Platform.

LoudCrowd's solution was an automated, exclusive ambassador program that incentivized nano- and micro-influencers with gift cards for posting content. The results were substantial, with New Look seeing an 85% increase in Instagram UGC and a 331% increase in TikTok UGC. The program generated over $500,000 in earned media value and delivered a 12.7X return on investment, demonstrating the significant impact achieved with LoudCrowd.

New Look