Case Study: Koala Eco grows customer LTV and earns $202K in EMV with LoudCrowd

Koala Eco grows customer LTV 578 AUD with LoudCrowd

Koala Eco, a purpose-led beauty and wellness brand, sought to foster an organic-feeling community to increase brand loyalty and customer lifetime value. Their challenge was to maintain and grow a community of thousands of brand advocates with limited time resources. To achieve this, they partnered with LoudCrowd to build a social rewards program.

LoudCrowd's solution was an all-customer Social Club that incentivized members to post on Instagram and TikTok in exchange for rewards. This program generated 2.9k posts and over $202k in earned media value at a highly efficient CPM. Most significantly, Social Club members gained an average of 385 AUD in customer lifetime value after joining, making them 578 AUD more valuable than non-members and delivering an 8x ROI for Koala Eco.

Koala Eco