Case Study: Kiwi.com recruits 18K+ creators with LoudCrowd

Kiwi.com recruits 18K creators in 1.5 months with LoudCrowd

Kiwi.com, a travel company focused on making travel accessible, needed an engine to spread the word about its unique money-saving features. They sought to build online excitement around budget travel, drive more user-generated content (UGC), and improve brand sentiment by launching an ambassador program. To achieve this, they partnered with LoudCrowd and its Creator Marketing Platform.

LoudCrowd powered Kiwi.com's World Travel Hackers campaign, which offered a €10,000 grand prize to recruit creators. The solution involved a multi-channel recruitment strategy and a longer-term ambassador program called the Flight Crew. The results were astounding: the campaign recruited over 18,000 applicants and generated a 460% increase in Instagram UGC and a 3,000% increase on TikTok. This UGC drove 4.77 million impressions and $145.1K in earned media value for Kiwi.com.

Kiwi.com