Case Study: Hairstory achieves 11x more efficient influencer marketing with LoudCrowd

Hairstory scales 1,000+ brand ambassadors with LoudCrowd and drives $254k in EMV

Hairstory, a haircare brand focused on personalization and hair health, sought to build a large-scale brand ambassador program as a primary growth strategy. The challenge was to find and seamlessly manage over a thousand potential ambassadors without adding significant management costs. To solve this, they partnered with LoudCrowd and its Creator Marketing Platform.

LoudCrowd's solution was a fully automated, exclusive ambassador program that identified high-value creators and incentivized them with discounts and commissions for creating content and generating sales. The results were highly successful, with the program growing to 1,150 members who generated $254k in annual EMV at a remarkably efficient $4.53 CPM. This represented an 11x improvement in efficiency over influencers and a 6.3x ROI, all managed by a team of just two people.

Hairstory