Case Study: Caribou Coffee grows earned UGC by 500%+ with LoudCrowd

Caribou Coffee grew earned UGC 503% with LoudCrowd

Caribou Coffee, a global premium coffeehouse brand, sought to create a cost-efficient and scalable brand ambassador program to increase market awareness. To bolster this effort and grow user-generated content (UGC) on Instagram and TikTok, the company engaged LoudCrowd and its Creator Marketing Platform.

LoudCrowd automated the collection, measurement, and approval of ambassador content, while also managing communications and rewards. The solution powered a program where nearly 300 ambassadors earned gift cards for posting. This resulted in a 503% growth in total earned UGC, generating over 1,500 pieces of content, 7.5M+ impressions, and a 3% engagement rate. The program, run by LoudCrowd, became an irreplaceable pillar of consistent content for Caribou Coffee.

Caribou Coffee