Case Study: Dropps gains 500+ engaged brand ambassadors and 12× UGC growth with LoudCrowd

500+ Engaged From a Brand Ambassador Program in a Month

Dropps, an eco-friendly laundry and dishwasher pod brand with a passionate customer community, needed a better way to engage and reward organic advocates and track user-generated content. They partnered with LoudCrowd to shift away from paid influencer posts and build a structured Brand Ambassador Program to increase UGC, support product launches, and run contests.

LoudCrowd designed and launched the Brand Ambassador Program, promoting it via Instagram and email and recruiting 500+ ambassadors within 60 days. The program delivered a 12X increase in ambassador UGC, a 21.6% average engagement rate, made #DroppsAmbassador a top trending hashtag, generated $3.9K in earned media value in the first two months with a 7.3X ROI on rewards (and estimated annualized metrics of ~$360K EMV and ~12M impressions), demonstrating LoudCrowd’s measurable impact.

Dropps

Esme Carpenter

Content, Brand Partnerships & Social