Case Study: TelevisaUnivision achieves 1M+ organic reach with lotus823

TelevisaUnivision drives 1M+ organic reach with lotus823

TelevisaUnivision partnered with lotus823 to create a memorable holiday retail activation targeting Hispanic consumers. The challenge was to move beyond simple attendance and develop an event that would attract the right audience, encourage participation, and create content with lasting digital impact long after the event concluded.

lotus823 developed an integrated experiential campaign featuring influencer Leli Hernandez and an immersive holiday experience. The strategy combined event production with influencer engagement and digital amplification. This solution delivered significant results for the client, including over 1 million in organic campaign reach, 1,600+ livestream views, and a sold-out event, creating authentic engagement that extended far beyond the live activation.

TelevisaUnivision