Case Study: Roborock expands U.S. brand awareness with lotus823's PR and influencer marketing

Roborock earns 6.7B+ impressions with lotus823

Roborock, a global maker of robotic vacuums, faced the challenge of launching its H6 cordless vacuum into the highly competitive U.S. market. They needed to build trust and generate sustained excitement with consumers and media, moving beyond a single launch event to establish their brand as a premium innovator. To meet this challenge, they partnered with the vendor lotus823 for a public relations and influencer marketing campaign.

lotus823 developed a fully integrated communications strategy that combined national media relations, sustained influencer partnerships, and product reviews. This approach created multiple opportunities throughout the year to keep Roborock visible and reinforce its innovation story. The campaign was highly successful, generating over 6.7 billion earned media impressions and 3.4 million influencer impressions, with coverage in top-tier outlets like PEOPLE and CNET. The vendor lotus823 helped successfully introduce the H6 to U.S. consumers and strengthened Roborock's reputation as a fast-growing innovator.

Roborock