Case Study: Peerless-AV expands audience reach and media coverage with lotus823 PR and content marketing

Peerless-AV earns 511M+ media impressions with lotus823

Peerless-AV, a leader in professional audiovisual solutions, faced the challenge of broadening awareness for its new consumer products while maintaining its credibility with commercial buyers. The vendor, lotus823, was engaged to develop a PR and content strategy to support new product launches and reinforce the brand's industry leadership.

lotus823 implemented an integrated program that blended trade and consumer media outreach with thought leadership. The strategy included strategic case studies and executive bylines. This approach resulted in over 511 million earned media impressions and more than 200 media placements, successfully supporting three product launches and expanding the brand's reach into new audiences without compromising its established trust.

Peerless-AV