Case Study: Ecovacs builds U.S. brand awareness with lotus823

Ecovacs boosts earned media to 58.9B+ impressions with lotus823

Ecovacs, a global leader in robotic home cleaning, faced the challenge of building awareness and credibility for its products in the crowded U.S. market. They needed to change market perception and create sustained consumer demand to support their expanding retail footprint. To address this, they partnered with lotus823 for an integrated marketing solution.

lotus823 implemented an always-on strategy combining public relations, influencer marketing, social media, and paid advertising. This unified approach generated massive results, including over 58.9 billion earned media impressions and a 2,351% increase in media coverage. Influencer activations drove over 863,000 engagements, while social media saw a 1,200% growth on Instagram and 412% on Facebook, successfully accelerating the brand's growth.

Ecovacs