Case Study: Clorox builds air purifier credibility and earns 1.6B+ media impressions with lotus823

Clorox earns 1.6B+ media impressions with lotus823

Clorox, a leader in the cleaning industry, faced the challenge of expanding into the air purifier market and establishing credibility in this new category. The company partnered with lotus823 on a public relations campaign to build authority in home wellness and differentiate itself from competitors beyond the initial product launch.

lotus823 implemented a strategic PR program that combined media outreach, thought leadership on indoor air quality, and product sampling. The solution successfully generated over 1.6 billion earned media impressions from 25 placements in top-tier outlets and secured 29 product sample requests from influential reviewers, establishing Clorox as a credible voice in the new market.

Clorox