Case Study: Audio Technica boosts holiday engagement and sales with lotus823

Audio Technica drives 272M+ impressions with lotus823

Audio Technica partnered with lotus823 to stand out during the competitive Black Friday and Cyber Monday retail period. The challenge was to move beyond simple discounts and generate trusted editorial coverage, creator advocacy, and digital engagement to inspire consumers to act within a narrow buying window.

lotus823 built an integrated holiday campaign that combined media relations, influencer partnerships, social media content, and paid advertising around a unified strategy. The results for Audio Technica included over 272 million campaign impressions, 10 million social impressions from earned media, and a 22% higher click-through rate versus the previous year. This demonstrated how lotus823's integrated communications transformed a seasonal event into a measurable business opportunity.

Audio Technica