Case Study: Zomato Achieves 18.7 Million Impressions and Faster Animations with LottieFiles

Zomato’s Journey to 18 Million Impressions with LottieFiles

Zomato, a major technology company, sought to enhance its app with engaging animations but faced performance issues with traditional video and GIF formats that slowed down the user experience. Partnering with LottieFiles, the company adopted the Lottie and dotLottie file formats to optimize its motion design workflow and improve efficiency.

The solution implemented by LottieFiles provided a seamless ecosystem integrating with Figma and After Effects, enabling Zomato to create high-quality, culturally relevant animations. This resulted in a massive 18.7 million impressions for its Lookback 2024 campaign and a 60-70% reduction in file sizes using dotLottie compression, leading to faster load times and a stronger emotional connection with users.

Zomato

Sarita

Product Illustrator and Animator