Case Study: LongBlack boosts reader engagement and habit-building with LottieFiles

The story of LottieFiles in LongBlack, a Korean subscription service that offers daily insights

LongBlack, a Korean subscription service providing daily business insights, faced the challenge of making its dense, long-form content more engaging and enjoyable to help users build a daily reading habit. Their design team sought to incorporate modern, sophisticated motion graphics without interfering with the core content, leading them to partner with LottieFiles and utilize the Lottie JSON-based animation format.

The solution implemented by LottieFiles enabled LongBlack to add subtle, branded animations that broke the monotony of repetitive sections and delivered positive emotional cues. Key results included over 5,000 daily interactions with a reward stamp animation and positive user feedback, including social media shares of seasonal Lottie animations. The vendor's format proved highly compatible with the design workflow, allowing LongBlack to enhance its sophisticated brand identity and create a more interactive experience for its readers.

LongBlack