Case Study: Wise improves customer comprehension with LottieFiles dotLottie animations

How Wise Created Dynamically Translatable Animations with dotLottie Compression

Wise, a global financial technology company, needed to improve customer comprehension of its product features and create a more consistent brand experience through animations. Their challenge was finding an animation file format that supported dynamic translations for its global audience and streamlined their workflow, all while balancing technical constraints and performance. Wise partnered with LottieFiles to find a solution using their dotLottie format.

LottieFiles provided Wise with the dotLottie format, which offered a high level of compression for lightweight animation files that maintained quality. By using After Effects templates integrated with LottieFiles, Wise streamlined collaboration between its product and marketing teams. The solution resulted in significantly improved customer comprehension of key features, increased workflow efficiency for designers and engineers, and faster loading times for a smoother user experience.

Wise

Stephanie Martin

Sr. Motion Designer