Case Study: OneSignal boosts engagement and user experience with LottieFiles

How OneSignal revolutionized user engagement with LottieFiles

OneSignal, a leading omnichannel customer engagement platform, sought to enhance its website and product with engaging animations without negatively impacting performance or requiring heavy developer support. Their challenge was to move away from inefficient formats like GIFs and find a lightweight, easily maintainable animation solution. They turned to the vendor LottieFiles to address this need.

LottieFiles provided the solution with its optimized Lottie JSON format, which significantly reduced animation file sizes by 50-80% and allowed the design team to work independently. The implementation of these animations led to improved user engagement, deeper scroll depth on web pages, and an increase in users activating features from empty states. OneSignal credits LottieFiles with helping them differentiate their brand from competitors using static visuals.

OneSignal

Catherine Supnet

Senior Visual Designer