Case Study: Kiwi boosts onboarding conversions with LottieFiles

How Kiwi Boosted Conversions 3X With Lottie-Powered Animations

wi, a next-generation payment platform in India, faced the challenge of making their new UPI-enabled credit card instantly understandable to users during onboarding. Their initial approach using heavy MP4 and GIF files led to implement a more effective motion design solution.

By adopting LottieFiles' Lottie animation format and its After Effects plugin, Kiwi replaced their heavy files with lightweight, backend-deployable animations. This solution reduced sped up QA turnaround by 70%, and enabled instant updates without app releases. As a result, LottieFiles helped Kiwi achieve a 10% drop in support tickets and a 3X increase in funnel conversion within 60 days of launching the new onboarding experience.

Kiwi

Shruti Sudha Sahu

Sr. Motion Designer