Case Study: ET Money boosts CTR and user engagement with LottieFiles

How ET Money Boosted CTR and User Engagement with Lottie Animations

ET Money, a fintech and wealth management platform, faced the challenge of low user engagement with click-through rates (CTR) averaging only 2-3%. Their reliance on static graphics and GIFs was slowing down app performance. To increase interaction and conversion rates, they sought an animation solution that balanced visual impact with performance efficiency and partnered with LottieFiles to implement their Lottie animations.

LottieFiles provided a solution using lightweight, JSON-based Lottie animations, which streamlined the design and development workflow. This resulted in a dramatic CTR increase to between 8-9%, peaking at 11%. The solution also reduced production time by 40%, improved user retention, and led to higher conversion rates, significantly enhancing the overall user experience and engagement on the ET Money platform.

ET Money

Jayant Mandan

Interaction Designer