Case Study: Grubhub boosts reorder rates with LottieFiles

Grubhub boosts reorder rates with LottieFiles confetti animation

GrubHub sought to make a key customer milestone feel more rewarding within their app and website. Their challenge was to create a richer celebratory experience for diners that went beyond the simple motion they had previously built within their existing design tools. They turned to the vendor LottieFiles to explore using Lottie animation.

The solution implemented with LottieFiles was a complex and celebratory confetti animation that runs when a diner reaches a specific order milestone. This resulted in higher reorder rates from new diners who experienced the animation, providing measurable business impact. Furthermore, LottieFiles empowered GrubHub's product designers who are not motion specialists to execute high-quality animation, opening the door for more projects and pushing the company toward building a standardized motion system.

GrubHub