Case Study: Gojek creates a warm, personalized app experience with LottieFiles

Gojek - Customer Case Study

Gojek, a technology startup and Indonesia's first decacorn, offers a super app for a wide range of services across Southeast Asia. The company's challenge was to create a more personalized and emotional connection with its users through motion design. Their initial attempts with GIFs and SVGs were too time-consuming to implement and had a negative impact on app performance, leading them to seek a new solution from a vendor like LottieFiles.

The solution was implemented using LottieFiles and the Bodymovin plugin, starting with a small animation for their food delivery service. This initial test saw an immediate positive impact, with users engaging more and the number of dish likes increasing significantly. As a result, LottieFiles animations have become a core part of Gojek's user experience, used extensively in features like the home screen and their GoClub loyalty program to deliver a warm, personal, and emotionally resonant experience efficiently.

Gojek