Case Study: Going enhances user engagement with LottieFiles

Going takes off with Lottie animations

Going, a service that finds affordable flight deals for travelers, sought to enhance user engagement and visual appeal within its upcoming mobile app and website. The company needed a way to incorporate dynamic and interactive animations to create a more immersive user experience without negatively impacting app performance. They turned to LottieFiles for a solution to integrate complex animations easily.

LottieFiles provided an easy-to-use platform with an extensive library, enabling Going's designers to create animations in After Effects and export them as efficient, small JSON files. This solution allowed Going to extensively integrate smooth, performant Lottie animations into their homepage and app, effectively capturing user attention. As a result, LottieFiles became Going's go-to solution for elevating the overall user experience with dynamic animations in their applications and marketing materials.

Going

Tigran Manukyan

Motion Designer