Case Study: CNN Create boosts engagement and digital storytelling with LottieFiles

CNN Booming Bangladesh Pushing creative boundaries with Lottie

CNN Create, the in-house brand studio for CNN International, faced the challenge of producing a highly engaging and informative website to showcase Bangladesh's economic growth for the "Booming Bangladesh" series. They needed to bring a large, ambitious illustration to life with complex animations without compromising on website performance or load times. To achieve this, they turned to the vendor LottieFiles.

The solution from LottieFiles involved creating and optimizing detailed animations that were exported via JSON and integrated into the website’s development. This approach enhanced digital storytelling with immersive visuals and seamless transitions. The results were highly successful; the captivating animations contributed to an average time spent on site of

CNN Create