Case Study: ActBlue scales web storytelling and motion design with LottieFiles

ActBlue speeds up web storytelling with LottieFiles after a zero-animation workflow

ActBlue, a widely used American fundraising platform, faced the challenge of having no real animation workflow for its website, resulting in a static user experience that lacked storytelling elements. Seeking a solution, the team turned to LottieFiles and its Lottie format to find an easy-to-implement tool with small file sizes that could serve as the backbone for their motion design.

By implementing LottieFiles, ActBlue's creative team used the LottieFiles workspace as a single source of truth for all animations, which streamlined their process, eliminated version control issues, and enabled fast exports. This new workflow from LottieFiles allowed them to replace static pages with engaging layered scroll experiences and rich hover states, directly improving the website experience. The team now views motion as a necessity that differentiates their platform in a crowded digital landscape.

ActBlue