Case Study: The Fragrance Shop achieves a 10% reduction in cart abandonment with Loqate address verification

The Fragrance Shop cut cart abandonment by 10% with address verification

The Fragrance Shop, a UK retailer with around 140 stores, needed to reduce online cart abandonment and deliver a smoother, multichannel checkout experience. They partnered with Loqate to deploy real-time Address Verification (alongside Store Finder/Location Intelligence) to speed address entry, improve delivery accuracy and help customers find nearby stores.

Loqate’s solutions streamlined checkout and ensured more reliable parcel delivery, cutting The Fragrance Shop’s online cart abandonment by over 10% and expediting payments. The service also scaled through peak seasons and helped drive customers to physical outlets, demonstrating measurable uplift in conversion and multichannel engagement.

The Fragrance Shop

Mark Kelly

Head of eCommerce